Vista Parke Dr #12001 Austin, TX 78726

When Timing Is Everything
They were First Time Sellers referred to me by their aunt who's also a REALTOR®. They had bought their immaculate 2-story condo just a few years ago at a market high. They moved in during the tail-end of a low-interest era and missed the 3%–5% rate window many Buyers had locked in. Selling now meant taking a hit. Not just a small one. A real, stomach-turning financial loss.
And yet, this sale was almost non-negotiable.
Why? Because they had a dream opportunity in full alignment and full urgency. They had seen a new construction home on a rare corner lot with unobstructed views, builder incentives, and their close friends just around the corner. The floor plan? It fit their future like a glove.
The House They'd Lose If They Waited
This wasn't just new construction. This was the dream house. Backing to views for miles, Builder incentives on the table…and a tight timeline. If they didn't have their condo under contract before drywall was up on this house, they would lose the lot, the layout, the lifestyle and the chance to raise their family without hauling babies, groceries, and laundry up a steep staircase.
That was the kicker.
Every week, we got on the phone walking through performance data, showing activity, competitive updates, and the ticking clock.
I didn't wait for the market to tell us what to do. I watched the listings. Talked to the other Agents. Anticipated the move before the comp dropped. And, advised.
We weren't just talking. This was about adjusting, preparing, anticipating.
What If They Waited Too Long?
The condo wasn't in a high-demand part of Austin, though it backed up to a gorgeous preserve. We needed to position it to stand out from the crowd as “the one”. At one point, FIVE similar units were listed in the complex. One was priced well below where I'd recommended from Day One.
Still, the Sellers weren't ready to list at my recommended price. And I get it. Like so many First Time Sellers, they were watching the market with hope. The competition had grown and those days on market were climbing. That every passing week invited more listings, mortgage rate increases, and fewer motivated Buyers.
We reduced the price in stages. Each drop felt like surrender. In some ways, those adjustments felt like letting go of hard-earned money. But this wasn't about giving up. It was about playing the smartest game with the hand we had.
Every Strategic Move, Deployed
I wasn't guessing. I had been speaking with other Agents before we listed the condo for sale, studying what worked and what didn't. I pulled every lever I had: multiple open houses organized with the other units at the same time (with barely any foot traffic), professional photography, a YouTube video, weekly video marketing on socials, and open communication with Agents in the area. We worked the data. We kept showing up. Still, no offer.
How Close Is Too Close? Would They Lose It All?